Protecting ecosystems : a vital connection to nature - impact

Protecting Ecosystems


Protecting ecosystems : a vital connection to nature

Protecting ecosystems : Ecosystems are the intricate networks of life that sustain our planet, providing essential services such as clean air, fresh water, food, and climate regulation. They support biodiversity, from the tiniest microorganisms to the largest mammals, and are the foundation of human well-being and prosperity. However, ecosystems around the world are under increasing threat from human activities such as deforestation, pollution, and climate change. By protecting these ecosystems, we not only preserve the diverse array of species that call them home but also safeguard our own future. It’s crucial that we take action now to conserve and restore these invaluable natural habitats, ensuring a sustainable and thriving planet for generations to come.


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EarthToday is a ‘for-purpose company’ that was founded to increase awareness of the state of the planet and accelerate its protection at scale. A tech startup with a purpose portal to facilitate companies, charities, and consumers to campaign for Earth together.


The Union of Nature Foundation (UON) is a worldwide group of collaborating nature protection organizations that introduces a sustainable business model to collectively protect 50% of the planet. 

At the heart of the model is the uon, a unique digital proof of protection of a geocoded unit of nature protected by one of the participating nature protection organizations (NPOs). A unit of nature is either 1 m2 of land or 9 m2 of sea.

Each NPO has a proven track record in protecting large areas of nature, and the resources and capabilities to do this successfully in their local context. They use various methods, including conservation, rewilding, restoration, and sustainable development. They protect wildlife, reintroduce keystone species, steward, acquire and manage vast areas of nature, empower local communities, safeguard indigenous cultures, and so much more.


Protecting nature, meter x meter. On our digital media platform,, everyone can protect nature for €1.20 per m². You can virtually visit your m² and learn more about how it’s protected. As a brand, you can connect protected m² of nature to your products and services. 83% of all revenue always goes directly to the nature protection organizations. These partners, united in the Union of Nature Foundation, protect the actual m² in nature reserves across the globe. also informs, inspires, educates and entertains community members with daily content about what’s happening on Earth today. Together we can share perspectives and protect 50% of the planet by 2050. Meter x meter.


By the end of 2024, we aim to protect 1 million units of nature per month. To reach this goal we strive to include 100.000 new users on our purpose platform. Also, In 2024 we aim to welcome 3 new members in the UON, bringing the total to 12 participating NPOs.

© Earth Today
© Earth Today
© Earth Today
© Earth Today
© Earth Today
© Earth Today
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